Our Story
Our Story
Who We Are
Chef B Sdn Bhd (principal brand owner of KI.TA) is a growing manufacturer of household wet sauces for the consumer and business-to-business markets. Our products are developed to cater for modern working professionals and home-cooking enthusiast alike who lack the time to prepare and cook hearty meals.
Our line of condiments is made to ease the traditionally laborious process of Eastern & Western cuisines so that our consumers are able to enjoy authentic flavours such as ‘Hainanese Chicken Rice’, ‘Kam Heong’ and ‘Thai Paste’ in just a short period of preparation time.
Our products firmly avoid the use of artificial flavourings and food colourings commonly used in many other commercial products in the market. We only use natural ingredients, carefully sourced from local producers where possible. Our sauces are certified Halal and is wholly manufactured in Malaysia.
Corporate Vision
To become a leading household condiments brand which caters for business-to-business and everyday consumer market segments globally, allowing all layers of society to easily ‘Sauce Your Solution’ for a better gastronomic experience.
Brand Vision
To deliver the most authentic flavours to our consumers through the best quality of products and services possible. To enable every food enthusiast the capacity to ‘Cook Like A Chef’.
Mission
Passionate in developing the best of quality, taste, and variety of Malaysian favourite sauces and pastes with carefully selected natural ingredients.
